My story

My journey in sustainability didn’t begin in a boardroom. It began in the forests and coastlines of my childhood. Watching ecosystems thrive or struggle, made sustainability personal long before it became professional.

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That early connection evolved into a 20+ year career leading sustainable product innovation across global portfolios.

 

I’ve seen first-hand how circularity, AI, and governance can turn compliance pressure into strategic advantage.

 

Today, I help executive teams redesign how product decisions are made, integrating sustainability, AI, and portfolio strategy into cohesive systems that are measurable, accountable, and commercially aligned.

 

Because sustainability is not a constraint.
When structured correctly, it becomes a driver of innovation, differentiation, and long-term resilience.

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That is the transformation I help leaders implement.

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Raquel Rebelo de Mira