Circoolar helps forward-looking companies develop products that lead - sustainably, profitably, responsibly.
Circoolar designs decision systems that integrate sustainability, AI, and product strategy, enabling executives to prioritize portfolios, model trade-offs, reduce risk, and unlock margin.
Is this your organization reality?
If this resonates, assess how sustainability is embedded in your product decisions.
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What makes Circoolar different?
Most sustainability consultancies focus on reporting. Most AI firms focus on technology.
Circoolar focuses on decision systems that connect product strategy, sustainability, governance, and AI into one operational model.
This results in:
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Faster portfolio prioritization
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Reduced compliance exposure
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Structured trade-off decisions
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Clear impact visibility
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Measurable commercial alignment
What changes inside your organization
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Portfolio decisions become data-driven
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Compliance exposure becomes visible
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Trade-offs become structured
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Sustainability links to margin
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AI moves from pilot to operational
Meet Raquel:
Your partner to sustainable innovation
For over 20 years, I’ve helped global organizations transform how product decisions are made.
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I work with leadership teams ready to move beyond compliance, embedding sustainability, AI, and governance into product strategy to drive growth, resilience, and competitive advantage.
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As a trusted advisor to corporations and a lecturer at leading business schools, I bring a sharp business lens and a systems-thinking approach, integrating sustainability where it matters most: in your portfolios, your processes, and your performance.
Product
Innovation
Impact Leadership
Results
Sustainability & Circular Innovation
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Build and embed eco-design programs (from LCA practice to sustainable portfolio roadmaps)
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Shape sustainable materials strategies and engage your supply base
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Design circular business models that extend product lifespan and reduce business risk
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Run hands-on innovation workshops that turn sustainability into your competitive edge
AI-powered Sustainable Innovation
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Use AI and advanced data tools to identify design hotspots, optimize materials, and model compliance — accelerating your product sustainability roadmaps.
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Defining the right prompts that generates valuable insights that drives excellence and conversion
Strategic Vision & Leadership
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Co-create your sustainability North Star: a clear, compelling positioning that aligns executives, inspires teams, and strengthens stakeholder confidence.
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Help to navigate in a future-proof horizon of innovation mapping
Capability Building
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Tailored workshops and programs for your R&D, Marketing and Brand, and Procurement teams — embedding sustainable thinking and aligning processes with your strategic goals.
Lectures & Workshops for Business Schools and Executive Programs
In a world of accelerating change, a clear purpose is your greatest asset. I design workshops and lectures that help leaders shape powerful sustainability visions, the kind that drive strategic focus, ignite innovation, and set the stage for meaningful transformation.
AI & Sustainability in Business
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How generative intelligence is reshaping sustainable product development.
The Future of Eco-Innovation
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Designing products and strategies that thrive in a circular economy.
Leadership & Regenerative Business
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Why the next competitive advantage is regenerative, not just sustainable.
Neuroscience & NLP for Transformative Change
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How to unlock the mindsets that drive sustainable business shifts.